The success of cut-price women's glossy Glamour is hitting its rivals.
cheap uggThe National Magazine Company is to cut the cover price of its women's monthly title Company to match the cover price of Glamour, the Conde Nast handbag-size title.
From the November issue, Company will sell for 1.50 [pounds sterling] on the news stands rather than 2.60 [pounds sterling].
LED Street Light SP90-28W National Magazine Company deputy managing director said: "We are facing intense competition from new entrants to the market which have chosen to come in at an astonishingly low price. To protect our position, we have no option but
embroidered patches to drop the price. As publishers committed to excellence it is not something we undertake lightly, but we are at the centre of a price war."
Company publishing director Justine Southall said: "The change will give us a unique position -- a full size women's glossy but at 1.50 [pounds sterling]."
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